The impact of social media on the wine blogosphere

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Wine Bloggers to Gather in Wine Country

The July 24 to 26 conference is expected to attract 250 wine bloggers as well as members of the wine industry

Wine Blog on Ulitzer

Wine bloggers from across the country will converge on Sonoma and Napa Valley in July for the second annual North American Wine Bloggers Conference. The three-day conference for the increasingly influential citizen wine writers will explore blogging technology and techniques, the craft and legalities of wine writing, the impact of social media on the wine blogosphere as well as include wine tastings, adventures in “speed blogging” and forays into the heart of Napa Valley.

The July 24 to 26 conference is expected to attract 250 wine bloggers as well as members of the wine industry all looking to better understand the implications and potential of the growing number of wine blogs. Keynote addresses will be delivered by Chris Alden, CEO of SixApart, Ltd, provider of award-winning blogging software and services that changed the way millions of individuals connect and communicate, Barry Schuler, former Chairman and CEO of AOL, current managing director of investment firm Draper, Fisher, Jurvetson and a owner of Napa Valley winery Meteor Vineyards, and Jim Gordon, editor of Wines & Vines Magazine.

Potential of Wine Blogging and Responsibilities on Agenda at Conference

“The world of wine blogging appears to be rapidly transforming the way consumers understand wine and the way the wine industry communicates with itself and its customers,” said Joel Vincent of OpenWine Consortium, one of the producers of the conference. “As the genre grows in size and influence, the community wanted to learn more about the potential for blogging now and in the future and the responsibilities that puts on wine bloggers.”

OpenWine Consortium and Zephyr Wine Adventures are organizing the event for the second year. Sponsors include Sonoma County Vintners, Sonoma County Winegrape Commission, Sonoma County Tourism Bureau, Napa Valley Vintners, Sonoma Valley Vintners & Growers Alliance, Bouchaine Vineyards, ViniPortugal, Russian River Valley Winegrowers, and Winegrowers of Dry Creek Valley. Events are scheduled to take place at the Flamingo Resort in Sonoma County, Culinary Institute of America at Greystone, as well as at numerous Napa Valley wineries.

“The almost fifty percent increase in attendance at this years conference is due in large part to the success of last year and the exploding interest in wine blogging as wine lovers explore other options beyond the traditional wine media,” said Vincent.

For more information on the 2009 American Wine Bloggers conference see

More Stories By Salvatore Genovese

Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)