The impact of social media on the wine blogosphere

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Wine Authors: Jayaram Krishnaswamy, Mat Rider, Rajeev Gupta, Mehdi Daoudi, OnPage Blog

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RIA & Ajax: Article

AJAX Enhances The Pleasure Of Wine Tasting

Emerging Web Technologies Brought To The World Of Wine Tasting At

Wine Blog on Ulitzer

A new Web site allows users to store their wine tasting notes online where they can be accessed from anywhere, anytime, either from a computer or mobile device with internet access. The founders of see emerging Internet technologies as powerful tools in the effort to never forget a great bottle of wine, and never buy a bad one twice.

At each user’s notes can also become a public wine blog, and users can view those public logs in their search for new bottles to try. Wine watches and custom lists make those searches even easier as well. The site is designed for wine drinkers of all experience levels and includes an extensive wine and grape guide. When you track what you drink at, you will buy better bottles, both for yourself, and as gifts.

According to co-founder, Steve Perlow, "The question I get asked most often is, 'can I get to my account from a cell phone or Blackberry?' I am happy to be able to take out my phone and go through my bottle log right then and there, just like I do when I shop for wine. I have also heard stories of our users wowing others when they add tasting notes while still at vineyard events. That technology coming together with wine tasting is the vision we had when we started"

Other emerging web technologies like Google Maps and AJAX also make more useful and easier to navigate. Users can see where bottles come from on satellite imagery, and won’t find themselves constantly reloading pages to find new bottles.

Steve Perlow, Katie Klaben and Jon Olson founded in 2006. They are all young wine enthusiasts with an interest in the wine industry and how new technologies can influence that industry online. is 100% free to sign up for and use.

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